Blog

• What Google's New Shopping Agents Actually Mean for Your Bottom Line
• What Google Actually Wants From Your 503s (And Your Robots.txt)
• Stop Obsessing Over ChatGPT Traffic. Google's Running the Real Show Now.
• The Roundup Isn't Dead — Your Version Of It Probably Is
• A Quick Word About 503s When Your PHP Goes Down
• The AI Paradox: Your Audience Uses It and Doubts It
• Stop Picking B2B Channels By Guesswork
• ChatGPT's Citations Don't Match What Google or the API Can Find
• Google Is Serving Rank Trackers Fake Search Results
• Google's Universal Cart Is Live. Here's What Actually Happens When Shoppers Leave Google
• Google's New Cabinet of Weird URL Questions
• Bing's New Topics Portfolio Shows You the Queries Where You're Invisible
• Anthropic Just Made Fake-Sourcing Harder — And It Actually Matters
• HTML Sitemaps Aren't Dead—They're Just Not What You Think
• GPT-6 Just Changed What a ChatGPT Answer Actually Is
• Google's Search Ads Are Costing You More. Here's Why You Should Audit Your Account.
• OpenAI's Watermark Bet: Why Invisible Marks on ChatGPT Text Matter Less Than You'd Think
• Google Just Made Manual Fact-Checking of AI Content Non-Negotiable
• Google's Monitoring Feature Isn't New. The Scale Is.
• Google Just Admitted Its New Problem. And Built A Machine To Fix It.
• Your AI Agent Is Broadcasting Your Blind Spots
• Paid Ads vs. Earned Visibility in ChatGPT: Two Games You Need to Play
• The GEO Scramble Is Real. So Is the Budget Problem.
• Why Your Brand's AI Policy Needs to Be Indexable
• Testing If AI Can Find Your Page (Without GSC)
• The Gap Between AI Search and Local Leads Is Smaller Than You Think
• How Google Just Redesigned Search Results in Europe (And What It Means)
• What Harvard's AI Research Actually Means For Search Marketers
• Your Brand Ranks On Google But Disappears In ChatGPT. Here's Why.
• When AI Doesn't Know Your Company, It Describes Someone Else
• Why Google Cares More About Who You Are Than What You Say
• Google's Model Rotation Is Getting Faster—And That Breaks Your Testing
• AI Isn't Killing Accountability. It's Just Making It Invisible.
• The Preferred Sources Button Is Finally Frictionless—Here's How To Add It
• AI Search Moved the Work, Not Removed It
• The Judge Just Said Out Loud What Publishers Have Been Thinking
• Domain Extensions Are Beating .Com at Revenue. Here's Why We're Still Getting It Wrong
• Google Local Services Ads Are Moving Into Performance Max. Save Your Reports First.
• How to Use Standard Operating Procedures for Marketing
• What Is Digital Marketing, Really? A 2025 Take
• Google's Real Problem Is Not Personalization—It's the Button
• The AI Citation Trap: Why Your Visibility Metrics Aren't Real
• The House Doesn't Publish Its Tells
• How to Spot When Your Own Pages Are Stealing From Each Other
• Microsoft's Quietly Removing a Safety Net From New Campaigns
• Google's Moving Generative UI Into AI Overviews. Your Calculator Sites Should Worry.
• The Same Trick That Scammed Google in 2001 Just Showed Up in a Connecticut Courtroom
• The Reddit Citation Drop Nobody Fully Explains Yet
• Google Doesn't Actually Wait for Updates to Fight Spam. Mueller Explains Why They're Announced Anyway
• Why InMotion's Agency Partner Program Actually Works (And Why You Might Not Use It Anyway)