Blog

• How Google Just Redesigned Search Results in Europe (And What It Means)
• What Harvard's AI Research Actually Means For Search Marketers
• Your Brand Ranks On Google But Disappears In ChatGPT. Here's Why.
• When AI Doesn't Know Your Company, It Describes Someone Else
• Why Google Cares More About Who You Are Than What You Say
• Google's Model Rotation Is Getting Faster—And That Breaks Your Testing
• AI Isn't Killing Accountability. It's Just Making It Invisible.
• The Preferred Sources Button Is Finally Frictionless—Here's How To Add It
• AI Search Moved the Work, Not Removed It
• The Judge Just Said Out Loud What Publishers Have Been Thinking
• Domain Extensions Are Beating .Com at Revenue. Here's Why We're Still Getting It Wrong
• Google Local Services Ads Are Moving Into Performance Max. Save Your Reports First.
• How to Use Standard Operating Procedures for Marketing
• What Is Digital Marketing, Really? A 2025 Take
• Google's Real Problem Is Not Personalization—It's the Button
• The AI Citation Trap: Why Your Visibility Metrics Aren't Real
• The House Doesn't Publish Its Tells
• How to Spot When Your Own Pages Are Stealing From Each Other
• Microsoft's Quietly Removing a Safety Net From New Campaigns
• Google's Moving Generative UI Into AI Overviews. Your Calculator Sites Should Worry.
• The Same Trick That Scammed Google in 2001 Just Showed Up in a Connecticut Courtroom
• The Reddit Citation Drop Nobody Fully Explains Yet
• Google Doesn't Actually Wait for Updates to Fight Spam. Mueller Explains Why They're Announced Anyway
• Why InMotion's Agency Partner Program Actually Works (And Why You Might Not Use It Anyway)
• Three Platforms Broke at Once. That's Not a Coincidence—It's a Structural Reset
• Why Your Follower Count Doesn't Matter to Google AI (But Your Answer Does)
• The llms.txt V2 Update Solved a Real Problem. Now We're Waiting for Agents to Care.
• Three Types of Digital Marketing Plans (and Why They Actually Matter)
• Google's March Update Wasn't About Forums. It Was About Authenticity.
• OpenAI's Ads Problem Isn't Speed—It's Everything Else Google Already Solved
• The GEO Trust Gap: Why SEOs Value the Data but Not the Tools
• The Shortlist Happens Before the Search
• Why Google's Creator Playbook Shows You One Number But Not How It Works
• The robots.txt Carve-Out That's Eating Your Content Controls
• Google Just Handed Search Users a Model Selector. That's More Interesting Than It Looks
• The Numbers Don't Lie. But They Hide Things.
• What Anthropic's Claude Watermark Actually Does (And Why The Tech Matters)
• A Billion People Are Talking to Gemini. That's Actually the Story.
• Why OpenAI's Health Ad Rule Changed (And What It Actually Means)
• ChatGPT's Index Doesn't Actually Care If You Have a Deal
• Watermarks on Claude Text (And Why They're Not Proof)
• When the Direct Route Fails: Why Non-Linear Targeting Wins in Google Ads
• When Direct Routes Don't Work: Rethinking Google Ads in a High-Cost World
• Google's Ask Advisor Now Compares Your Campaigns to Your Peers
• Why "Removing" Negative Content Means Three Different Things (And Most Agencies Get It Wrong)
• The Measurement Gap That's Eating Your Strategy
• The AI Search Conversation Everyone's Getting Wrong
• Gen Z Treats Claude Like A Sneaker Brand, But Nobody Actually Trusts The Answers
• Your Rankings Are Stable. Your Traffic Is Disappearing. Here's Why.
• Why Your Brand Isn't Getting Cited by AI—And Why Rankings Don't Matter Anymore